James Social Media Tips

1. Ask Yes or No Questions. Everyone loves to share their opinion and can spare a few seconds to answer a Yes or No question. Here are some questions to try: Yes, or No, are you looking forward to the weekend? Yes, or No, are you having a good day? Yes, or No, are you following the Presidential race/playoffs/other current events? Yes, or No, do you like your job? Yes, or No, are we sharing the right kind of content with you? Yes, or No, have you ever been to (somewhere)? Yes, or No, have you been to our store/website? Yes, or No, do you have your own website? 2. Invite People to Like Your Page. The easiest way to increase  Facebook  followers is by inviting people to like your page. Once you start creating ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. However, even tho...

1. Analyze Your Top 10. Go into your Facebook page Insights and rank your content by likes, comments, and shares. This is the fastest way to see what’s resonating with Facebook users. Seek out patterns. Are they mostly photos? If so, what subject do they have in common? What about conditional sharing? What can you learn from the comments in these updates? You get the idea. 2. Post Awesome Content. When you understand what’s been working on your page, you’ll do it more! But how can you go beyond what has worked? Ask yourself: Would I share this with my friends? What gets people talking? What trending in your cause? What are competing nonprofits posting on Facebook? How can we be useful or even indispensable to our community? The bottom line is that content is king on Facebook. Take full responsibility for yours! 3. Use Strong Images Regularly. Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sel...