James Social Media Tips

1. Post Updates Regularly. Much to the dismay of bosses everywhere, over 29% of Americans use  Facebook  during work hours every single day. (That's more than other social media networks and even Gmail or Yahoo! Mail.)  In fact, Facebook's highest traffic usually occurs mid-week between 1 to 3 pm which tells us two things -- 1) Almost everyone hits that after lunch productivity slump than we think and 2) people are always looking for new content on their newsfeeds. Posting every hour or so is excessive, but you should give your buyer personas something to entertain (or distract) themselves with every day. They want it.  2. Write Shorter Posts. Facebook  users enjoy concise posts that get to the point. Statistics show that posts between 100-250 characters receive 60 percent more engagement than posts that are longer. You don’t actually have to count each word of your post, just try to sta...

Among the social networks where you could build a presence for your business today, Facebook is king. With over a billion active users, Facebook can help you reach an audience you might want to target, anywhere in the world. While the social network has some of the most sophisticated ad targeting tools in existence, today’s post will be focused not on creating Facebook ads, but on free, quick, and easy ways to grow your page’s likes. Strategy #1: Add Facebook-Like Call to Actions to your Blog. Do you have a business blog? Most businesses do, even if it’s just a place for you to report news or, periodically post an article. No matter what, I bet it has more traffic than your Facebook Page. A great strategy to turn your blog readers into Facebook Fans is to add a popup or opt-in bar. A best practice here is to frame Liking your Facebook Page around the value to your readers. Consider value propositions like “To get our next article before anyone else, Like our Facebook P...