James Social Media Tips

1. Make Appropriate Use of Hashtags. Hashtags are one of the most easily overlooked aspects of an Instagram post, and simultaneously one of the most important. They’re required for gaining further exposure and expansion on the site. They’re how you break into new communities, gain the attention of new users, and build up a reputation for excellent content. Plus, unlike other sites that use hashtags, Instagram allows as many of them as you want, within reason. I’ve seen advice ranging from 5 to 20 being the ideal number to use, so staying between 5 and 10 is probably a good idea. There are, in general, two types of hashtags. One is branded tags, which are your brand name, product name, and personally relevant tags. It’s usually a good idea to include one of these, but they aren’t the main focus of this post. The other type of tags are the generic tags, like #love #nofilter #happy. These can range a wide variety of topics and audiences. In general, yo...

1. Post-High-Quality Content. In this case, I mean both technically and creatively high quality. On a technical level, you need to make sure the camera you’re using takes good images, your focus and lighting are on point, and you’re using the right dimensions for an image to display properly. A lot of people claim a phone camera is enough, but I tend to think it barely suffices. A decent DSLR will go a long way. On a creative level, you want to keep an eye on framing and use of color, avoid the basic over-used filters, and think about the story that your image is going to tell. Photography is an art for a reason, and you need to either practice that art or hire someone who does. 2. Ask for More Comments in Your Caption. Calls to action have always had a good effect on Instagram updates. You can add something like ‘Please comment’ or ‘Leave a comment’ to your captions. If you don’t want to ask for comments directly, you can ask questions from your ...