James Social Media Tips

1. Invite People to Follow Your Company Page. This can be done via regular email or LinkedIn messages. When you send an email to your constituents, invite them to follow you on other social networks, too. Use LinkedIn messages when you want to send a quick invitation to your LinkedIn connections.  2. Engage with Your Audience. Optimize your content to engage with your audience. The most engaging posts according to LinkedIn’s algorithm is “best-of” type posts. Besides this make sure that same as other channels you are consistent with posting and keep updating and sharing content that is of interest to your audience. 3. Write Targeted Updates. Boost the marketing power of your posts by writing targeted updates that are visible only to specific audiences. Choose your audience based on seniority, geographic location, industry, etc. 4. Specify What Your Business is About. Your business page should reflect your image since it is the first thing people will...

1.  Ask Employees to Add Your Business to Their Profile. Take a look at your company page and see how many employees you have.  Those that are associated with your business will be highlighted here, but you may find that a few may not be (especially if it is a new page).  Ask your employees to edit their employment history and tag on your company page.  When employees update their profile to say that they are working for you (or freelancing) they will automatically follow the page. 2. Optimize your profile. First thing first, go to your profile and check whether the data in your profile describes your current profession and position or not. If not, then it’s time for you to take some time to optimize your LinkedIn profile. Just Grow Your LinkedIn Profile . Make some vital changes to your headline and summary related to your profession. Also, add a recent profile photo with headshot and a visually appealing background photo. Enhance your profile with the...

1. Develop a One Line Promise to Your Followers. Unlike the early days of social media, people are much more discerning about the companies they will follow online. It is therefore essential that you inform potential followers what they can expect from following your page. Consider what topics and news you will curate for your followers. Here’s Think Bespoke’s promise: ‘For LinkedIn tips and insights to assist your career and business, please follow Think Bespoke’s LinkedIn Company Page’. Your promise should inform the content you post. And please remember to post content from other sources, not just your own. This is a fundamental rule of content marketing and a step often missed by organizations keen to get there message out there on LinkedIn. The goal is to add value to your followers and remain top of mind and a source of useful information in their newsfeed. 2. Request that the person follows you. As you are mentally going over what you can do to increase th...