James Social Media Tips

1. Keep an Eye on Trending Content. Unfortunately, trending content on Facebook was removed a few weeks ago, but you can still see what is popular in the world by:- Checking Twitter moments Checking Twitter trending hashtags Typing your keyword / topic into Google > click news > tools > recent > sort by the last 24 hours BBC News is always a reliable source (Do not trust the Daily Mail!). Set up Google alerts Topical events are always a great source of content for your Facebook page, especially if you are asking for opinions on the latest news, or perhaps you are offering your own opinion that will evoke people to agree or disagree with you.  Being controversial is a highly effective strategy, but proceed with caution.  You can see that Social Media Examiner are always ahead of the game when it comes to social media breaking news. 2. Include Attractive Photos. No doubt that visuals get more attention than simple text. People love to s...

1. Post Open and Closed Questions to Spur Responses. Asking questions is the most efficient method of engaging someone, be it your blog reader or Facebook follower. Questions trigger the natural human reflex called instinctive elaboration. This reflex forces people to pause and start looking for or formulate an answer. Getting always-moving Facebook lurkers to stop for a second is half of the deal. Now, it’s up to your question to engage them. Because every audience is unique to the page it’s attached to, there’s no single recipe for a good engaging question to ask on your Facebook page. That said, keep the following guidelines in mind while you brainstorm, play, and experiment to find the right formula to engage your community. A good question typically has some of these qualities: Open — It promotes an open-ended discussion. Timely — It revolves around a current trend or a hot topic. Easy — It doesn’t require too much thinking and invites an impulsi...