James Social Media Tips

Instagram  is one of the most quickly evolving and expanding social media platforms that the digital age has seen. Reports indicate that the platform has over 700 million monthly active users, having almost doubled since September 2015. It’s the third most popular social media platform used today (behind Facebook and Youtube) and is the fastest growing platform. In June of 2013, they unveiled the video feature, allowing users to upload videos a maximum of 15 seconds long. Brands immediately utilized this feature to promote their account. Videos help brands bolster their visual marketing capabilities. Videos are more engaging and drive more audience involvement than traditional blog posts or even photos, conveying more information without being too long to lose audience attention. Some of the most popular Instagram accounts are brands, with many large corporations having millions of followers. National Geographic, the most followed branded account on Instagram, boasts 77.2 mil...