Powerful Instagram Tools To Schedule Your Instagram Posts
1. Convert your account to a business profile.
Aside from direct publishing, business profiles on Instagram can access some useful advanced features.
For instance, Instagram Insights will show you when your followers are online, what city they’re in, and their age and gender. You’ll also get a contact button in your profile, the ability to promote posts, and the ability to add links to your Instagram Stories.
Converting your Instagram profile to a business profile is pretty easy:- Tap the ellipsis button on your Instagram profile.
- Tap Switch to Business Profile.
- Select your business’ Facebook Page (ensure you’re an admin on your Facebook Page, otherwise it won’t appear on the list).
- Ensure your Instagram account is set to public.
- Ensure all your contact information (address, email, phone number) is accurate.
2. Buffer for Instagram.
Buffer is a wonderful time-saver when it comes to managing your social media accounts. It lets you publish and schedule upcoming posts on multiple social media platforms like Facebook, Twitter, and Pinterest – and provide in-depth analytics on your social campaigns.
And now Buffer allows you to do exactly the same thing with Instagram. So you can now schedule posts to Instagram!
What’s particularly great about Buffer is just how simple it is to use – so you don’t have to worry about much of a learning curve. Hook up your social accounts, schedule your content and you’re good to go.
3. Upload visuals from your desktop or laptop.
Yes, as social media managers were often glued to our smartphones, but there are advantages to creating posts on the big(ger) screen.
Avoid the extra step of emailing yourself that huge video file, or that photoshopped image fresh from the design team. Whether you’re managing one account or twenty, save yourself a file management headache.
4. Create Graphics For Instagram.
Scheduling Instagram posts start with one or more graphics to share. Images should be square, ideally 1024px x 1024px (of course you can also use video snippets up to 60s in length).
You can create the images on Desktop or Mobile, as well as use pictures you've taken. If you want to schedule an image that's on your mobile device, using your laptop... or vice versa... just use Google Drive to transfer the image between devices. But you'll be able to schedule the shares from any device, so transferring an image is merely for convenience.
I use Canva for my blog images since I can preset my brand colors and logo, as well as convert any graphic into a 1024x1024 Instagram graphic. For my day-to-day quote graphics for Instagram, I use the Typorama app.
Consider using a consistent style and pattern for your Instagram images. Definitely make sure that you're including a logo watermark or byline somewhere on each image.
5. Add your Instagram business profile to your social media management platform.
We’re biased, so we’re going to show you how to schedule Instagram posts using Hootsuite. Adding your Instagram profile to the Hootsuite dashboard is simple:
- Tap your profile icon and select ‘Add Social Network.’
- Select your Instagram business profile.
- Tap ‘Connect with Instagram’ and input your credentials.
If you’ve just converted to a business profile, you’ll need to re-authorize the connection:- Tap your profile icon.
- Select ‘Manage social networks.’
- Select your Instagram business profile.
- Tap ‘Connect with Instagram’ and follow the prompts.
6. Encourage engagement.
A successful Instagram feed is like a compelling story that never ends.
Build flow and relevance for your followers by thinking medium- and long-range, without sacrificing daily quality. New research by Union Metrics confirms that engagement doesn’t dip with increased posting. In fact, posting more frequently may be the only way to ensure followers see your posts, given time zones and the mysteries of the algorithm.
Post more, but always follow the golden rule: all killer, no filler.
7. Take Instagram Scheduling To The Next Level.
Once you get the hang of scheduling posts, it's time to take it to the next level - optimization and streamlining.
First, begin paying attention to your Instagram post-performance to determine not just which posts and content performs the best, but also which times of day.
With AgoraPulse, you can easily see when your best days have been and then scroll down to review those specific pieces of media. Note the times that they were posted and test posting to those times again, but also test posting to other times to see when your audience is most receptive.
Other tools like the Command app or IconoSquare or Simply Measured can provide more extensive data analysis of your Instagram posts.
Once you've determined your best times to post, you can go into AgoraPulse and set up a queue!
Go to Publishing and click on Queue Settings. There you can adjust what times and how often each day you want to set up shares to Instagram.
Once set, all you have to do is create posts as we outlined above and click on Add to queue instead of Schedule. Your post will simply be placed in the next available timeslot.
8. Craft your post.
In the Hootsuite dashboard, tap New Post and select your Instagram profile from the drop-down menu.
Upload your photo and tap Edit with Creative Cloud to fine-tune it with advanced image editing tools like cropping, overlays, or filter effects.
Captions drive engagement, so pay close attention to the text box. Great copy can add context, flash your brand’s winning personality, and inspire your followers to take action (say, participate in a contest or follow a link). Use these tips, ideas, and strategies for stellar Instagram captions to perfect your copywriting game.
The text box is also where you can add user handles and hashtags (technically you can use up to 30 hashtags, but research shows engagement only improves up to around 11).
You can also enter a link. To use a link shortener like Ow.ly, select Edit Link Settings, then Customize.
As for editing (arguably the most important step of all), Hootsuite Business and Enterprise users can use the Approval function to get multiple eyes on a post before it goes public.
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