How to schedule instagram posts automatically l IGAutoposter
1. Convert your account to a business profile.
Aside from direct publishing, business profiles on Instagram can access some useful advanced features.
For instance, Instagram Insights will show you when your followers are online, what city they’re in, and their age and gender. You’ll also get a contact button in your profile, the ability to promote posts, and the ability to add links to your Instagram Stories.
Converting your Instagram profile to a business profile is pretty easy:
- Tap the ellipsis button on your Instagram profile.
- Tap Switch to Business Profile.
- Select your business’ Facebook Page (ensure you’re an admin on your Facebook Page, otherwise it won’t appear on the list).
- Ensure your Instagram account is set to public.
- Ensure all your contact information (address, email, phone number) is accurate.
- Tap has done!
2. You can save time .
Crafting and posting the perfect Instagram post can be time-consuming — especially if you’re creating your posts on the day you want to publish them.
However, scheduling your posts ahead of time might be a better, productivity-boosting way to create and share your Instagram content. By batching your work, you can avoid the costs associated with multitasking and context switching.
According to research shared by Inc., multitaskers take 50 percent more time to complete a single task and commit 50 percent more errors2. By spending an hour or two creating and scheduling your posts for the week ahead, you can save a ton of time and keep a consistent quality across the board.
3. Add your Instagram business profile to your social media management platform.
We’re biased, so we’re going to show you how to schedule Instagram posts using Hootsuite. Adding your Instagram profile to the Hootsuite dashboard is simple:
- Tap your profile icon and select ‘Add Social Network.’
- Select your Instagram business profile.
- Tap ‘Connect with Instagram’ and input your credentials.
If you’ve just converted to a business profile, you’ll need to re-authorize the connection:
- Tap your profile icon.
- Select ‘Manage social networks.’
- Select your Instagram business profile.
- Tap ‘Connect with Instagram’ and follow the prompts.
4. Ensure you’re posting consistently .
Consistency plays a key role in social media success. When you’re consistently and frequently publishing new content, your audience will learn what to expect from your and when it’ll be posted.
Keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates.
A few years back, Union Metrics put together data on brands and Instagram and it found that most brands post to Instagram daily — the average was in fact 1.5 posts per day. Another interesting learning from Union Metrics’ study was that there was no correlation between increased frequency and lower engagement, so brands that posted multiple times per day didn’t notice any negative effects.
The lesson here is that consistency is key for Instagram success. By scheduling your posts ahead of time you can ensure your profile is always filled with fresh new content.
5. Craft your post .
In the Hootsuite dashboard, tap New Post and select your Instagram profile from the drop-down menu.
Upload your photo and tap Edit with Creative Cloud to fine-tune it with advanced image editing tools like cropping, overlays, or filter effects.
Captions drive engagement, so pay close attention to the text box. Great copy can add context, flash your brand’s winning personality, and inspire your followers to take action (say, participate in a contest or follow a link). Use these tips, ideas, and strategies for stellar Instagram captions to perfect your copywriting game.
The text box is also where you can add user handles and hashtags (technically you can use up to 30 hashtags, but research shows engagement only improves up to around 11).
You can also enter a link. To use a link shortener like Ow.ly, select Edit Link Settings, then Customize.
As for editing (arguably the most important step of all), Hootsuite Business and Enterprise users can use the Approval function to get multiple eyes on a post before it goes public.
6. Schedule your post .
In the drop-down menu at the bottom of the screen, select Publish on Schedule Date to queue up the post for later. According to Hootsuite data, the best time to post on Instagram tends to be between 12 and 1 p.m. on weekdays, but our scheduler will automatically choose the optimal time for your followers.
You can also customize the time and date if you have something specific in mind.
Once you’ve finalized the details, tap the blue Schedule button.
7. Create and upload content from your desktop .
Smartphones are becoming awesome tools for creating content, but sometimes, especially if you’re a social media manager, it can be easier to prepare and schedule all of your content on a desktop computer. One of the advantages of scheduling your posts in the web app is that you’ll have access to images of videos that might not be on your phone.
Most Instagram scheduler tools, Buffer included, enable you to create your posts on your desktop before publishing on mobile.
8. Wait for your post to be published to Instagram .
That’s right, no more hovering over your phone at 2:59 a.m. waiting for that push notification!
Alas, if you’re publishing an album of photos or video, you’ll still need to manually complete the posting process when the time comes.
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